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[02] digital & content production

Michael Beck portrait
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01 / 07Bio · 2026

My practice sits between marketing, design, and technology. I treat the three as angles on a single discipline rather than three separate ones.

Contemporary practice is quick to defer judgment to the machine. I prefer to keep that judgment with the practitioner, and to reserve automation for tasks a human hand cannot improve.

⦿ Marketing ⦿ Branding ⦿ Visual Design ⦿ Technology ⦿ Videography ⦿ Content Strategy
← Home Selected Work →

02 / 07Selected Work · 2024–2026

Work.

Three engagements to date. Hover any card for a preview; select one to open the extended case.

OooWee Agency · Marketing Coordinator 2026
OooWee Deals app rewards funnel landing page
ARGUS AI · Digital Associate 2025–26
Grid of 30+ short-form videos produced for ARGUS AI
iFieldSmart Technologies · Marketing Coordinator 2024–25
iFieldSmart hardhat-branded construction workers on jobsite
← Approach Project 01 · OooWee →

03 / 07Project 01 · 2026

OOOWee
Agency

Objective Grow qualified reach for a full-service digital agency serving home-service brands, and convert scroll traffic into leads and app installs.

Approach Owned the Meta content calendar end to end, drafted advertising copy and captions, and A/B tested creative for engagement and conversion. Ran competitor teardowns and audience segmentation to sharpen paid targeting; treated the online community and its user-generated content as first-line qualitative signal.

Result Rewards funnel now live end to end (case below). Full performance figures (visits, signups, cost per lead, subscriber growth) pending OooWee's disclosure approval.

Role: Marketing Coordinator · Remote

▶ Visit OOOWee Next Project →

Paid Media · Organic Social · Community

Marketing Funnel · GoHighLevel live preview · designed and deployed in-house
Screenshot of the OooWee Deals app rewards landing page
Live Funnel ↗
What It Does

A consumer rewards landing page designed to convert casual visitors into weekly newsletter subscribers. Users arrive in search of free food, fuel perks, and streaming rewards across the applications they already use, and subscribe to receive a curated selection each week.

How It Captures Leads

A single scrollable page carries the full flow: the offer at the top, six categories beneath it (Fast Food, Coffee, Pizza, Crypto, Gas, Streaming), and a shortlist of brands within each. Two conversion paths remain visible throughout: browse the rewards immediately, or subscribe for the weekly digest. Built and deployed in GoHighLevel.

By the Numbers
  • 40+ applications curated across 8 categories
  • $500+ in projected annual savings, surfaced on the hero
  • 2 conversion paths: immediate browsing, or newsletter subscription
  • 32 brand rewards presented (4 per category, 8 categories)

Live performance metrics (visits, signups, cost per lead, subscriber growth) will be published once OooWee approves the disclosure.

Selected Copy · Campaign Lines Three samples · hero, paid, organic
"The rewards you're already earning, surfaced weekly."
Hero line · OooWee Deals rewards funnel
"Free food, gas perks, streaming credit. Quietly waiting inside apps you already open."
Meta ad · lead generation set
"Coupon clipping, updated for the app store."
Instagram caption · organic post
← Selected Work Project 02 · ARGUS AI →
ARGUS AI logo

Short-Form Video · TikTok · Instagram

04 / 07Project 02 · 2025

ARGUS
AI

Objective Translate ARGUS AI's proprietary intelligence platform (open-source investigation, economic risk analysis, political strategy) into short-form vertical video for a government and political client base.

Approach Filmed and edited 30+ pieces for TikTok and Instagram, holding the register between technical credibility and scroll-worthy pacing. Built recurring editorial structures so dense briefings could ship on a weekly cadence.

Result A public content library across both platforms (four artifacts below), a listed team credit on argusgroup.ai, and a continued brief-to-post cadence with the firm's founder.

Role: Digital Associate / Video Editor · Arlington, VA

▶ Visit ARGUS AI Next Project →
Proof of Work · Selected Artifacts Four pieces · referenced on argusgroup.ai
Grid of 30+ short-form video thumbnails produced for ARGUS AI on Instagram and TikTok
The Content Library 30+ short-form pieces produced · IG & TikTok
Michael Beck listed as Digital Associate on the official ARGUS AI website
On the Team Page Listed as Digital Associate · argusgroup.ai
John Artunkal, verified founder of ARGUS AI with 2,239 followers
Founder John Artunkal · verified · 2.2K followers
ARGUS AI homepage hero: Investigations, Intelligence, Influence, Powered by AI
The Brand Social listening at the national-security tier
← Project 01 · OOOWee Project 03 · iFieldSmart →
iFieldSmart Technologies logo

Construction AI · Short-Form Video · Brand Content

05 / 07Project 03 · 2024–25

iField
Smart

Objective Introduce iFieldSmart's AI-enabled cloud tools (360° site capture, drone-fed field data, project scan interfaces) to an AEC audience of architects, owners, subcontractors, and general contractors.

Approach Produced short-form video and social content shot on active jobsites, tuning each piece to the company's established "people-first" editorial voice. Cut feature demos for utility; cut culture pieces for reach.

Result A published YouTube Shorts library (four selected pieces below), deployed across the company's owned social channels and used in continuing brand-content rotation.

Role: Marketing Coordinator · iFieldSmart Technologies

▶ Watch on YouTube Connect →
Proof of Work · YouTube Shorts Four pieces · shot on active jobsites
Two workers wearing iFieldSmart-branded hardhats on an active jobsite
There's No Failure Branded hardhat crew · brand film
Field engineer using tablet-based 360° capture on drywall floor
360° Site Capture Field walkthrough · product feature
iFieldSmart Project Zenith building-scan interface on tablet
Project Zenith Scan Live product demonstration · interface
Field crew using drone controller with iFieldSmart interface
Drone Field Capture Aerial mapping · field workflow
← Project 02 · ARGUS AI Connect →

06 / 07Connect · Channels

Let's
connect.

The most reliable channel for work inquiries, referrals, and collaborative projects.

← Project 03 · iFieldSmart Get in Touch →

07 / 07Contact · 2026

Let's work
together.

Available for freelance, internships, and full-time creative roles in marketing and content, with particular interest in projects that resist a familiar template.

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